Our Work
Unique Vintage Case Study
Introduction
Unique Vintage, a blossoming women’s fashion eCommerce brand, found itself at a critical juncture. Despite experiencing commendable growth over the years, the lack of a strategic marketing blueprint hindered its profitability, particularly in its digital advertising efforts. Enter our team, tasked with the ambitious goal of revamping Unique Vintage’s digital presence and driving profitability through targeted advertising strategies on Facebook, Google, and email platforms.Challenge
Upon our engagement, Unique Vintage was grappling with an underwhelming Return on Ad Spend (ROAS) of 0.82, a clear indicator of advertising inefficiency. Their digital marketing efforts, primarily through Facebook and Instagram, were not only unprofitable but also lacked the strategic rigor necessary for impactful performance. The brand’s aspiration was not just to rectify this negative trend but to catapult towards a 3X ROAS within a mere three months, setting the stage for a dramatic turnaround.Strategic Overhaul
Our initial audit revealed several critical gaps – a dire lack of social proofing, inadequate split testing across audiences, ad types, creative, and copywriting, and a one-dimensional approach to ad creative and retargeting campaigns. It was evident that Unique Vintage’s advertising approach required a comprehensive overhaul.Action Plan and Execution
With the help of Meta’s Advantage Plus Shopping campaigns paired with extensive, consistent testing, we were able to achieve consistent and scalable results MoM. We have implemented this same formula account-wide for all new campaigns, and continue to see rapid profitably growth.