META + GOOGLE ADS Case Study
META + GOOGLE ADS
Gambit Digital needed to reach new customers and increase purchases while increasing return on ad spend. We selected broad audiences with a budget allocated to acquiring new customers, while not overlapping the same audiences. We targeted our ads towards lookalike audiences based on past purchasers and people who were designated as “abandoned cart” audiences to extend its reach while excluding people already familiar with the brand. Allocating a remarketing budget allowed Gambit to show ads and videos to people who’d most recently been on their site, viewed content and added to cart.
