As a Google Premier Partner and part of the Accelerated Growth Team, we use Google’s resources to reach relevant audiences. Our goal is to help brands grow and succeed on Google and other paid media channels. We do this by creating a product adoption plan that expands our clients’ presence on the Google platform. This includes optimizing budget and bidding strategies through our Search campaign blueprint and tailoring our approach to YouTube, Discovery, and Display advertising to meet customer needs.
The Gambit Edge
Regardless of whether you are a new client or have previously worked with other Google ad agencies without success, we are committed to continuously testing and experimenting with new bidding strategies and techniques until your ads become profitable and scalable. Our team achieves this through various methods, such as improving negative keywords, providing feedback on landing page optimization, and testing ad copy to enhance quality score. We are dedicated to optimizing and maximizing the performance and profitability of your Google ad account.
Gambit Digital partnered with Google’s Accelerated Growth Team:
Gambit Digital has the honor of working with Google’s Accelerated Growth team, which specializes in providing white glove service and collaboration to us. Their objective is to support quick, sustainable growth. By doing so, they provide day to day account management, access to beta products, and strategic business development support.
Gambit Digital was brought on in the early stages of Savage Tacticians. They needed to reach new customers and increase purchases while increasing return on ad spend. We selected broad audiences with a budget allocated to acquiring new customers, while not overlapping the same audiences. We targeted our ads towards lookalike audiences based on past purchasers and people who were designated as “abandoned cart” audiences to extend its reach while excluding people already familiar with the brand. Allocating a remarketing budget allowed Gambit to show ads and videos to people who’d most recently been on their site, viewed content and added to cart.
We used a horizontal scaling structure for this brand, where we scaled each product individually, as there was a drastic difference in performance from one product to another. By doing this, we had more control over budget and were able to test in a more organized fashion, scaling winners, removing products performing under average. We launched Performance Max on the Google side, which maintained over a 5x ROAS and was Top of Funnel heavy. This led to significant profitable growth.
Increased Spend Yr 1- Yr 2
Average ROAS over 12 months
Higher clickthrough rate than industry standard